Advertising with Modern Locomotives Illustrated
Modern Locomotives Illustrated is the unique bi-monthly modern traction magazine dedicated to recording the development and operation of the UK diesel and electric fleets.
Published bi-monthly, each issue of Modern Locomotives Illustrated focuses on a specific class of locomotive or multiple unit that have helped shape Britain’s railways. Over a ten-year period Modern Locomotives Illustrated
will build up into the definitive reference work for the modern rail enthusiast.
Edited by leading railway journalist Colin Marsden, top quality pictures, unrivaled editorial text and rare archive documents combine to make Modern Locomotives Illustrated the leading UK historical modern traction magazine available.
Modern Locomotives Illustrated is readers have a passion for railways. With a ‘can do’ attitude and a high disposable income, they have the means to invest in art, books, model railways, holidays and railway experiences. Typically male, aged between 45 – 60 and married, Modern Locomotives Illustrated is readers follow their passions.
Modern Locomotives Illustrated is sold through WHSmith High Street and Travel, major supermarkets and independent newsagents in the UK as well as leading bookstores and outlets in other countries. It benefits from a large subscriber base and from direct sales through Key Publishing’s mail order operation, as well as increased copy sales through the various events and shows it attends.
• A4, glossy, saddle stitched
• Bi-Monthly frequency
• Established in 2008
• Cover price £4.50
• Circulation 10,500 Publishers Statement 12,321
A creative approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Modern Locomotives Illustrated can write and design an advertising feature based on your business, products and services from information supplied by you.
Modern Locomotives Illustrated can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Modern Locomotives Illustrated at the shows we attend or via direct mail to a particular target market.
Articles that have featured in Modern Locomotives Illustrated are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Modern Locomotives Illustrated can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.